There’s no denying the power of social media marketing – every business owner needs, at the very least, a Facebook Business Page. But not everyone can afford a social media marketer to help them get started. So we compiled this short, simple guide on getting started with your first Facebook Business Page. It’s actually ridiculously easy. Just follow these simple steps.
What you’ll need
A personal Facebook profile: To create a Page, you need to already have a profile with Facebook. If you’re not using Facebook, you need to create a profile first before creating your Page. Bear in mind that information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate entities on Facebook.
Information about your business: To get the most out of your Page, you will need to add details about your company or organisation, such as your address, email, phone number, website, hours, story, images and more. Have all of this information ready to go so that you can get your Page up and running more quickly.
A routine/schedule for posting to your Page: People may be less likely to follow a Page that doesn’t post often or seems inactive. It’s recommended that you develop a routine or schedule for posting and providing updates to your Page. We recommend posting at least one or two times each week to keep your audience engaged.
Page management plan: You can manage your Page yourself or give others roles on the Page that allow them to post, moderate posts, manage communications, view insights, run ads and more. Give employees or trusted peers access to help you manage your Page so that you can provide a great experience for your audience, keep them up to date on your latest news and delegate tasks to increase efficiency.
Goals you’d like to achieve: When you create a Page, have a clear set of goals in mind for what you want to achieve and make sure that you’re taking advantage of your Page’s unique features. Don’t let your Page become stale or outdated. Pages with outdated information and few posts may not seem as credible to the audience, meaning that people may then be less likely to interact or contact you through the Page. Facebook Pages that typically perform best interact with their Page fans, post often, include contact details and information about their business and use Page Insights to better understand their audience and the content they interact with most.
Step 1: Create your business page
The first step is to go to facebook.com/pages/creation. You will be met with two options: Business or brand page; or Community or public figure (person). Select the option which best applies. Not sure which to pick? Click here to help you decide.
Go to : Create Facebook Business Page
Step 2: Title and category
Now it’s time to give your page a name and a category. In terms of your page name, stick to the name of your business or community, but ax any technical company info (like (Pty) Ltd etc.). In terms of categories, you will have to select this from a pre-defined list, which is unfortunately quite limited. Try to find the one which best applies.
Step 3: Add a profile picture
Next you will be asked to add a profile picture. Ideally, this should be a logo with minimum dimensions of 400 x 400 px (aspect ratio 1:1).
It’s important to remember that the Facebook profile picture is uploaded as a square, but appears as a circle. This will likely result in some of the content of your logo / profile picture being cut off. In order to circumvent this annoying fact, add white space around the edges of your logo and then upload it.
Step 4: Upload a cover photo
Once you have a profile picture, you can also add a cover photo, which gives your page another aesthetic dimension. This image should ideally be a minimum size of 851 x 315 px. You can also upload a video into this space. Click here to read about Facebook video covers.
Final step: Add all your information
After creating your Page, there are some free features that you’ll want to set up straight away so that you can start connecting with new and existing customers and Page fans.
What to set up first
To add additional information, click About below your Page’s profile picture and then click Edit Page info. Now add the following to your Page:
Description: Click + Edit about to add a short description to your Page. Keep your description brief (one to two sentences).
Contact info: Add a phone number, website and email address. People who visit your Page can access this information to get in touch with you.
Location hours: If your business or organisation has a physical location, consider adding an address and business hours so that people know when and where to visit you.
About and Story: Let customers know what your business is all about and share the story of how your business came to be. In the About section, click + Edit story to add a story to your Page. If you want to share additional information about your business or organisation, consider adding a story. Stories can include information such as when your business was founded, what you specialise in, your mission and much more.
Nothing influences people more than a referal from a trusted friend.
– Mark Zuckerberg
Once you’re satisfied with your page, make sure it’s published. You can do this by going into your page settings. At the top of the page, it will tell you if your page is published or unpublished. Next, you can start posting content and building your community of followers looking for information about products and services like yours. You should also consider optimising your page, but following the details provided by the Facebook help centre here.
Need a bit of help? Contact ALT Digital for social media training and support for small business.